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CHAPTER
The first chapter 'Innovation - Book Cover' lays the foundation for this insightful business book. This chapter engages readers with a compelling introduction to the theme of entrepreneurship and innovation, and a visual representation of the concept through a creative book cover. Inspired by real-world case studies from dominant industry players like McDonalds and Macy's, it highlights the importance of adaptation and understanding our environment in the innovation process.
This chapter is part of our Innovation and Entrepreneurship book summary.
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