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Highlighting the initial appeal of 'Made to Stick', the book cover serves as a primal insight to the gripping content inside. This chapter becomes a visual embodiment of the notion that simplicity, unexpectedness, concreteness, credibility, emotion and narrative are the traits of sticky ideas. Seemingly straightforward, the book cover subtly encapsulates the concept that clear and enthralling ideas have the potency to alter an audience’s perspective or behavior, setting the tone for the intriguing exploration that awaits within the book.
This chapter is part of our Made to Stick book summary.
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.