Chapter of

Made to Stick - Book Cover

Highlighting the initial appeal of 'Made to Stick', the book cover serves as a primal insight to the gripping content inside. This chapter becomes a visual embodiment of the notion that simplicity, unexpectedness, concreteness, credibility, emotion and narrative are the traits of sticky ideas. Seemingly straightforward, the book cover subtly encapsulates the concept that clear and enthralling ideas have the potency to alter an audience’s perspective or behavior, setting the tone for the intriguing exploration that awaits within the book.