Market Selection Criteria

Introducing the 'Market Selection Criteria', a robust slide from the 'Market Entry Strategy' presentation. The slide provides comprehensive insights into the decision-making process pertaining to entering new markets. It guides the viewer on how to conduct effective market evaluation, make market comparison, and how to measure and weigh market potential. Orienting towards opportunity assessment, this slide also includes weighted scoring parameters to ascertain the most promising markets. Learning from this slide can benefit students and mid-level managers in formulating sound market entry strategies.