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Delving into the heart of the organization's marketing efforts, the 'Marketing KPI Dashboard' slide within the 'Marketing Plan (Part 2)' presentation offers a quintessential understanding of key performance indicators. It primarily sheds light on metrics ranging from the number of new leads to revenue per conversion and cost per conversion. In essence, it delivers a comprehensive view of costs & revenues, and conversions by channel, revenue by channel, and cost by channel. College students and mid-level managers can gain insightful knowledge about controlling costs and heightening conversion efficacy through this tool.

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