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Featuring the book cover of 'Measure What Matters', this chapter immediately draws in those engaged in corporate enterprises and academics alike. Acting as an introductory gateway into the profound realm of Objectives & Key Results (OKRs), it piques interest about the instrumental role of OKRs in driving corporate growth and performance. Throughout the chapter, renowned organizations serve as case studies to underline the positive shift towards growth as they implemented the OKR system. Readers will delve into summaries, crucial takeaways and template examples which demystify the successful application of OKRs in the world of business.
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