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Opportunity / Vulnerability Matrix

Immersed in the Growth Strategy Toolbox entry, the Opportunity/Vulnerability Matrix slide dissects the facets of a venture's growth. This tool combines bar graphs and charts to present a nuanced spectrum of both channel growth and the current ROI of a channel. The result is a complexion of business vulnerability, opportunity, and the 'normal zone.' The slide is designed to help young learners and middle managers assess and compare various elements essential for strategic growth. It also aids in effective communication and decision making regarding potential growth areas that should be prioritized.