Porter’S Competitive Advantage

Drifting a bit away from the main theme of the Blue Ocean Strategy presentation, Porter’s Competitive Advantage slide offers a refreshing cross-over between the Blue Ocean ideals and Porter's timeless strategic models. It artistically interprets topics such as cost leadership and focus, differentiation leadership and focus, buyer and relative value, integrating them all under the overarching premise of the Blue Ocean Strategy. This slide offers business students and mid-level managers a fresh perspective on how to pivot traditional competition-oriented tactics towards new, uncontested market spaces