Product / Market Expansion Grid

Delving into the realm of business growth strategies, the 'Product / Market Expansion Grid' slide from the 'Matrix Diagram Collection (Part 2)' presentation offers a comprehensive view of potential growth opportunities. It explores four key strategies: market penetration, product development, market development, and product diversification. The slide uses a donut chart to illustrate the interplay between existing and new markets and products. It's an invaluable tool for anyone seeking to understand and navigate the complexities of business expansion.