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Embarking on the intellectual journey of innovation, the 'Sustaining vs. Disruptive Innovation' slide serves as a landmark in the 'Innovative Solutions' deck. Contextualizing the struggle between sustaining and disruptive technology, this slide deciphers the transformation and transition between new and existing markets. One will encounter an insightful discourse on how a problem statement drives customer demand, ultimately guiding the market entry approach. All wrapped up in the engaging narrative of why even immaculately managed companies may stumble, this slide illuminates the tricky terrain of the innovator’s dilemma.
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