The heart of 'The Art of Innovation' book starts peeping right from its cover, offering a captivating snapshot of the compelling journey that lies inside. The book cover serves as an enticing amalgamation of innovation and design, embodying the essence of the mammoth idea-factory, IDEO. The creative approach adopted for the cover design distinctly encapsulates the key concepts of brainstorming and creativity, simplifying them for the reader. The cover is not just a visual delight but also triggers curiosity for both start-ups and established businesses, drawing them into the intriguing world of innovation.

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