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Engaging and visually appealing, the cover of The Art of War invites readers to delve into the mind of Sun Tzu, a Chinese general renowned for his tactical expertise. The dramatic imagery and meaningful symbolism on the book cover hint at the wisdom hidden within its pages. The captivating design perfectly encapsulates Sun Tzu's strategic advice on leadership and warfare. This key chapter serves as a gateway into the timeless philosophy of Sun Tzu's Art of War, an invaluable guide for leading and succeeding in any field.
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Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top insights on how those companies succeed. Learn about the value stick framework to raise a customer's willingness to pay and lower an employee's willingness to sell, how these players contribute to value incentives, how to build value maps against competitors, and how to prioritize the right value drivers to grow your business.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, head-to-head competition is the norm for increasing market share, but this book teaches readers that there is a better way to compete and win.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature, market share, competition, and customer price sensitivity. Adjust and analyze pricing to maximize profit margin for any product based on key metrics such as LTV, CAC, COGS, market share gained, or customer price perception.
Have you ever had to dissect a complicated business scenario and were confused as to where to begin, or how to analyze the problem? Game theory is the science of predicting the outcome of a scenario or game by understanding the rewards and risks associate with each decision. Game theory can help anyone identify the best strategy or tactic given a goal or aspiration. This book is not only based on extensive research, but it includes real life examples and case studies to prove that game theory analysis works in different business settings.
How can you effectively capture new markets and acquire demand against ever-so-fierce competition? Blue Ocean Strategy steers the focus away from your current marketplace and instead tread new territories that make existing competition irrelevant. Use this presentation to learn and implement Blue Ocean and innovate your business strategies.
Without a roadmap, a venture has little chance of a successful transition from point A to point B. While the strategic planning process demands time and resources, our Strategic Planning presentation provides you the smart shortcut. Use these slides to take a hard look at where your organization is headed, adjust direction, align your talent, communicate your message and get ahead in the game.
What if you could communicate your overall strategy on a single page? Well, you can with our Strategy Maps deck. Create strategy maps that keep everyone in agreement about the business direction and enable the teams to see where they fit in and how their jobs affect the company’s general strategic objectives.
How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced strategy. Plan, analyze, market, and drive your sales team with this Sales Strategy deck. Segment your target customers and organize your sales team to maximize returns. And don’t forget to use sales control tools to assess performance and improve progress.
Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read the book Good Strategy, Bad Strategy by Richard Rumelt and break down the key insights between good and bad strategy.
Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic efforts. Attract and keep customers with tools like strategic group analysis map, SWOT analysis, competitive pricing analysis, blue ocean strategy, and porter’s five forces that you can download and customize to your needs.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. This short, but powerful, book will teach the reader how to be “radically different” and stand out among the cluttered marketplace that exists today.
We live in a business world that is in constant flux. But when you learn and understand the five strategy archetypes and how to execute them, you will master your journey through this turbulent land of opportunity. In Your Strategy Needs a Strategy, authors Martin Reeves, Knut Haanæs, and Janmejaya Sinha explain how to navigate these various approaches and avoid common pitfalls. With a solid foundation of the five archetypal approaches, create a "pyramid" of strategy application. Combine multiple approaches and top the process off with solid leadership.