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One glance at the book cover, visually brings to life the essence of 'The Cold Start Problem'. The artwork perfectly symbolizes the concept where enterprises find themselves at the onset - a stage of potential growth but uncertain how to take that first crucial step. It's visually gripping, creating a curiosity about Andrew Chen's theory on surmounting this initial hurdle faced by networked products. The cover, simple yet profound, serves as an inviting gateway to understanding the 5 stages of the Cold Start Theory that lie within the chapters of the book.
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