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The initial chapter of 'The Tipping Point' is all about the book cover. Presented as an intrigue stirring element, the cover serves as a visual metaphor for the book's central concept of the 'tipping point.' It is this point which kickstarts a trend and it spreads like wildfire, akin to an epidemic. The connotation of the cover amplifies the theme and serves as a perfect introduction to the realm of social changes and trendy phenomenons. Notably, it magnificently sets the tone for the riveting examples that follow in the succeeding parts of the book.
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mainstream followers. They are two different markets with entirely different customer profiles and purchase requirements. Crossing The Chasm by Geoffrey Moore is widely considered "the bible” for entrepreneurial marketing.
Need to manage and share the development of a product? Product roadmaps work as a source of truth document to outline the direction, priorities, progress and vision of a product over time. This Product Roadmap collection provides customizable resource slides for product evolution roadmaps, now-next-later roadmaps, agile roadmaps, release roadmaps, product metrics, plus many more.
Ever wondered why some companies stay under the control of their founders, while others shift into the hands of their investors? Our Cap Table Template, available in Microsoft Excel and Google Sheets, will show you how to build a founder-friendly company, retain control against investor influence, and ensure you're leading your startup's destiny