Total Addressable Market (TAM)

Diving deep into the 'Total Addressable Market (TAM)' slide, it offers a robust guide to understanding and calculating the potential revenue opportunity for a product or a service. Immersively, it discusses the differences between the total addressable market, the serviceable available market, and the serviceable obtainable market. In essence, the slide displays a lens to aid the projection of growth within a specific market, crucial in making strategic business decisions. As part of the 'Product Management Toolkit (Part 2)', this technique will be invaluable to strengthen product management understanding and skills. A must-explore for any ambitious business student or budding corporate leader.