Diving deep into the 'Total Addressable Market (TAM)' slide, it offers a robust guide to understanding and calculating the potential revenue opportunity for a product or a service. Immersively, it discusses the differences between the total addressable market, the serviceable available market, and the serviceable obtainable market. In essence, the slide displays a lens to aid the projection of growth within a specific market, crucial in making strategic business decisions. As part of the 'Product Management Toolkit (Part 2)', this technique will be invaluable to strengthen product management understanding and skills. A must-explore for any ambitious business student or budding corporate leader.
This slide is part of our Product Management Toolkit (Part 2) presentation. Available in Google Slides, Apple Keynote, and Microsoft Powerpoint. Download using links below
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