Value Proposition Canvas

Fortify understanding of business value with the 'Value Proposition Canvas' slide. This slide targets the essence of a service or product and how it alleviates customer pain and enhances gain. It puts focus on 'Jobs to be Done' (JTBD), a compelling concept that encapsulates the tasks customers want to accomplish. By viewing a service or product from this perspective, the slide provides guidance on how a value prop needs to align with customer expectations and perceptions. Use this slide to unearth and communicate the core purpose of an accomplished business value proposition.