Fortify understanding of business value with the 'Value Proposition Canvas' slide. This slide targets the essence of a service or product and how it alleviates customer pain and enhances gain. It puts focus on 'Jobs to be Done' (JTBD), a compelling concept that encapsulates the tasks customers want to accomplish. By viewing a service or product from this perspective, the slide provides guidance on how a value prop needs to align with customer expectations and perceptions. Use this slide to unearth and communicate the core purpose of an accomplished business value proposition.

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This slide is part of our Value Proposition (Part 2) presentation. Available in Google Slides, Microsoft PowerPoint, and Apple Keynote.

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Value Proposition Canvas Slide preview
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