Voice of Customer (VOC)

A slide titled 'Voice of Customer (VOC)' becomes a vital part of the 'Customer Needs Analysis' presentation. It delves into the understanding of customer sentiment, issues, and their unfulfilled needs. Comprised of an idea board and sticky notes arrangement, it lays down customers' expectations and requirements for product development in a strategic manner. The slide also emphasizes research highlights and helps in formulating product requirements. Essentially, it acts as a compass for business leaders and marketers to create products that don't just sell, but also keep customers returning.