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¿Necesita su empresa entrar en un nuevo mercado? Descargue la plantilla de presentación Estrategia de Entrada al Mercado para descubrir si una inversión en expansión de mercado vale la pena. Ya sea que desee ingresar a una nueva geografía, un nuevo sector o un nuevo grupo demográfico, se requiere una sólida estrategia de entrada al mercado para planificar la probabilidad de éxito frente al costo del fracaso.

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27 questions and answers
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A company can recover from a failed market entry strategy by first analyzing what went wrong. This could involve conducting a thorough market analysis, reviewing the execution of the strategy, and understanding the competitive landscape. The company should then revise its strategy based on these insights, possibly seeking external advice or partnerships. It's also important to maintain a strong internal culture during this recovery period, as employees need to be motivated and believe in the new strategy.

A failed market entry strategy can have several impacts. It can lead to financial losses due to the investment made in the new market. It can also damage the company's reputation, making it harder to succeed in future attempts to enter new markets. Additionally, it can lead to a loss of potential customers and market share. It may also divert resources and attention away from other profitable areas of the business.

A company's existing market can greatly influence its strategy for entering a new market. The company's knowledge, experience, and reputation in its existing market can be leveraged to gain a foothold in the new market. Additionally, the company's understanding of its customer base, their needs and preferences, can help shape the strategy for the new market. However, it's important to conduct thorough market research as the new market may have different dynamics and customer behaviors.

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La plantilla incluye diapositivas sobre Valores del Comprador y Migración del Valor del Comprador, Estudio Comparativo de Mercado, Análisis de Escenarios, Ingresos vs Tamaño del Mercado, Matriz Competitiva, Implementación de Estrategias, Estrategia de Cartera de Productos, Proyección de Inversión, Gráfico MARCI, Criterios de Selección de Mercado, y muchos más. Siga hasta el final, y explicaremos cómo Apple podría utilizar estas estrategias para navegar su próximo gran movimiento de entrada al mercado: software para coches autónomos.

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25 questions and answers
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After successful market entry, some strategies for scaling up operations include:

1. Expanding the product portfolio: This involves introducing new products or services to the market.

2. Increasing production capacity: This can be achieved by investing in new technology or hiring more staff.

3. Expanding geographically: This involves entering new markets or regions.

4. Building strategic partnerships: This can help to increase market reach and share resources.

5. Investing in marketing and sales: This can help to increase brand awareness and attract more customers.

These strategies can help in identifying potential partners for market entry by providing a comprehensive analysis of the market. The Comparative Market Study can help in understanding the competitive landscape and identifying potential partners who have a strong presence in the market. The Strategy Implementation slide can help in understanding how to effectively collaborate with these partners. The Product Portfolio Strategy can help in identifying partners who have complementary products. The Investment Projection can provide an estimate of the financial resources required for market entry, which can be useful in negotiations with potential partners.

Some strategies for dealing with regulatory challenges in a new market include understanding the local laws and regulations, hiring local experts or legal advisors, conducting a thorough market study, and developing a strong compliance program. It's also important to stay updated with any changes in the regulations and adapt accordingly.

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Destacados de la herramienta

Valores del comprador

El primer paso para cualquier entrada al mercado es una evaluación de la oportunidad disponible. Esta visualización de los valores del comprador permite la entrada de datos de investigación de mercado para clasificar diferentes aspectos de un producto o servicio en función de si los usuarios lo valorarán o no. El valor esperado que un usuario quiere de un producto se enumera junto con la oportunidad que existe para atender ese mercado. Por ejemplo, un mercado existente viene con alta oportunidad basada en precedentes pasados, mientras que un mercado emergente tiene un alto potencial con menos competencia para obtener una ventaja de primer movimiento.Un mercado con mínima o ninguna oportunidad debería ser un área para evitar la dedicación de más recursos. (Diapositiva 3)

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26 questions and answers
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A business can use several strategies to avoid dedicating further resources to a market with minimal opportunity. First, it can conduct a thorough market assessment to understand the potential value and opportunity in the market. If the market shows minimal to no opportunity, the business should avoid investing further resources. Second, the business can use buyer values visualization to rank different aspects of a product or service based on user value. This can help the business identify areas with high potential and avoid areas with low potential. Lastly, the business can consider the competition in the market. If the market is emerging with less competition, it might be worth the risk to gain a first-mover advantage. However, if the market is saturated with competition and shows minimal opportunity, it would be wise to avoid further investment.

A business can assess the potential of a new market by conducting a thorough market research. This includes understanding the expected value a user wants from a product or service, the opportunity that exists to service that market, and the level of competition. For instance, an existing market may offer high opportunity based on past precedents, while an emerging market may have high potential with less competition, providing a first-mover advantage. A market with minimal to no opportunity should be avoided.

The potential risks of entering an emerging market include lack of established infrastructure, political instability, cultural differences, and potential for economic volatility. However, the rewards can be significant. These include access to a new customer base, potential for high growth, less competition, and the opportunity to establish a strong market presence before others. It's important to conduct thorough market research and risk assessment before entering an emerging market.

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Gráficos de migración de valor

Debido a que los valores del comprador cambian con el tiempo, los gráficos de migración de valor trazan los cambios de valor de un ciclo de vida de producto típico desde la introducción hasta la adopción masiva hasta la madurez o declive. Si bien los resultados no están garantizados, es bueno utilizar estos ejercicios y preparaciones para guiar su estrategia de entrada al mercado. (Diapositiva 4)

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26 questions and answers
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Sure, here's a brief case study on a poultry feed business:

A poultry feed company, let's call it FeedCo, was struggling with low sales in a saturated market. They decided to differentiate their product by focusing on the nutritional value of their feed, which was higher than their competitors.

FeedCo conducted extensive market research to understand their customers' needs. They found that poultry farmers were increasingly concerned about the health and productivity of their birds. FeedCo used this information to market their feed as a premium product that could improve poultry health and productivity.

They also provided educational resources to their customers about the importance of nutrition in poultry farming. This helped to build trust and loyalty among their customer base.

FeedCo's strategy was successful. Their sales increased significantly and they were able to secure a strong position in the market.

This case study shows the importance of understanding customer needs and differentiating your product in a competitive market. It also highlights the value of providing educational resources to customers.

To increase your poultry feed business in a volatile market, you need to implement a few strategies.

First, understand your market. This includes knowing your customers' needs, the market trends, and your competitors. Use this information to improve your products and services.

Second, diversify your products. Don't rely on a single product. Offer a range of products to cater to different needs and preferences.

Third, improve your marketing strategies. Use different channels to reach your customers. This could be through social media, email marketing, or even direct mail.

Fourth, build strong relationships with your customers. This will help you retain your existing customers and attract new ones.

Lastly, manage your costs effectively. This will help you maintain your profit margins even when the market is volatile.

Remember, success in business is not just about having a good product or service. It's also about how you manage your business.

Entering the aqua feed business requires a well-planned strategy. Firstly, conduct a thorough market research to understand the demand, competition, and potential customers. Secondly, ensure you have a reliable supply chain for raw materials and a robust production process. Thirdly, regulatory compliance is crucial. Understand the regulations related to aqua feed in your target market and ensure your product meets these standards. Fourthly, build strong relationships with aquaculture farms and other potential customers. Lastly, have a strong marketing and distribution strategy. Use digital platforms to reach out to potential customers and distributors. Remember, success in this business depends on the quality of your product, your ability to meet demand consistently, and your relationships with customers.

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Estudio de mercado comparativo

Otra forma de análisis es un estudio de mercado comparativo. Esta diapositiva compara un nuevo mercado frente al resto del mundo cuando se trata de un mercado emergente. El gráfico superior compara una nueva geografía de mercado con el mercado establecido, mientras que el gráfico inferior aplica compara un producto maduro en un nuevo mercado. Un ejemplo de esto sería si Apple trazara su producto maduro, el iPhone, cuando se lanza en un nuevo mercado, como en India. Para el gráfico maduro, puede trazar cuánto tiempo tomará al nuevo mercado alcanzar la misma tasa de penetración que el mercado maduro. Utilice ambas comparaciones para obtener un punto de referencia de cómo podría estar su producto existente en ese nuevo mercado. (Diapositiva 11)

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Competitor analysis in an animal feed business involves several steps:

First, identify your main competitors. These could be local, national, or international companies that offer similar products or services.

Next, analyze their products. What types of animal feed do they offer? What are the ingredients? What are the prices? How do they market their products?

Then, evaluate their strengths and weaknesses. This could involve their financial stability, their reputation, their distribution network, their customer service, etc.

Also, understand their strategies. How do they attract customers? What are their sales tactics? What are their future plans?

Finally, monitor their activities regularly. This could involve following their social media accounts, subscribing to their newsletters, attending industry events, etc.

Remember, the goal of competitor analysis is not to copy your competitors, but to find ways to differentiate your business and offer better value to your customers.

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Análisis de escenarios

El análisis de escenarios traza las condiciones de expansión.Esta visualización proyecta el escenario actual o base contra escenarios favorables o de contratiempos. Dado que un nuevo mercado o región viene con muchas fuerzas externas, es importante considerar las relaciones macroeconómicas, los vientos políticos, las regulaciones institucionales o próximas, y la disparidad regional de las reglas.

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La siguiente visualización amplía el escenario favorable y suma el impacto individual de cada categoría para el impacto aditivo total. Debido a que la sinergia de todos estos resultados favorables puede ser exponencial, un punto de datos separado tiene en cuenta el impacto sinérgico y el potencial total de crecimiento del mercado. Con la misma lógica aplicada, el escenario de contratiempo también puede ampliarse para sumar el impacto aditivo y colectivo de una expansión de mercado fallida en la siguiente diapositiva. Idealmente, solo querrías avanzar con una expansión de mercado si tanto los escenarios favorables como los de contratiempo resultan en un crecimiento considerable. (Diapositiva 12-14)

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Comparación de ingresos vs tamaño del mercado

Esta visualización cubre una proyección estándar de cinco años para comparar el potencial de crecimiento de los ingresos de un producto existente o nuevo frente al tamaño total del mercado. Por ejemplo, en el quinto año, mientras que las ventas totales alcanzaron los $43 millones, a $13.4M el nuevo producto aún no ha alcanzado al producto existente.Esto significa que la línea de productos existente necesita cuidados incluso mientras se ingresa al nuevo mercado para que los ingresos centrales no se vean comprometidos a expensas de un experimento de alto potencial. (Diapositiva 20)

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Estudio de caso: Apple

¿Cómo podría una empresa como Apple utilizar estas estrategias para llevar a cabo su propia estrategia de entrada al mercado? Supongamos que los rumores sobre el próximo "Project Titan" de Apple son ciertos y Apple tiene un sistema operativo para automóviles en desarrollo para controlar todos los aspectos de la función de un automóvil, incluidas las capacidades de autoconducción. ¿Qué podría hacer Apple para evaluar el valor de esta gran inversión?

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Podría realizar una evaluación de los valores del comprador para descubrir que muchos usuarios de Apple tienen una rutina nocturna abarrotada que dificulta la entrada de un nuevo servicio de streaming como Apple TV+ al mercado. Pero hay un mercado emergente en los automóviles conectados que encaja perfectamente con su renovado enfoque en los servicios.

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Con un automóvil completamente autónomo, ahora los conductores no tienen que concentrarse en la carretera y pueden no solo escuchar Apple Music sino incluso ver Apple TV+ en sus automóviles. A medida que los fabricantes de automóviles y los legisladores sientan las bases para la regulación de los vehículos autónomos, es muy probable que estos vehículos lleguen al mercado antes de fin de década. Esto justifica no solo inversiones masivas en Apple TV+ sino también inversiones masivas en un automóvil completamente autónomo, que convierte una hora de viaje en una hora extra para ofrecer servicios como entretenimiento.Un escenario favorable, de hecho.

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Conclusión

Si la falta de un análisis de escenario de entrada al mercado y visualizaciones fáciles de personalizar están frenando su próximo movimiento de entrada al mercado, necesita esta presentación. Descargue la plantilla de presentación Estrategia de Entrada al Mercado para obtener más diapositivas sobre Matriz Competitiva, Implementación de Estrategia, Estrategia de Cartera de Productos, Proyección de Inversión, Gráfico MARCI, Criterios de Selección de Mercado, y muchos más para ahorrar tiempo y horas de trabajo.

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