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How do you get your product team to be more agile, innovate faster and reduce the cost of failure? Download the Minimum Viable Product (MVP) presentation template to dedicate the right resources and develop the most important benefits that users actually want. MVPs prioritize your workflow to identify the most important features to build for customers and lower the cost of failed projects.

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The MVP (Minimum Viable Product) framework is widely used across various industries, especially in the tech and startup sectors. It allows companies to test the viability of a product or feature with minimal resources before fully launching it. This approach helps in reducing the risk of failure and waste of resources. It enables companies to gather user feedback early in the development process and iterate based on that feedback. For example, in the software industry, a company might develop a basic version of a new app, release it to a small group of users, and then use their feedback to refine the product before a full-scale launch.

The MVP (Minimum Viable Product) framework aligns with digital transformation initiatives by enabling organizations to innovate faster, reduce the cost of failure, and be more agile. It allows them to focus on developing the most important features that users actually want, thereby reducing waste and increasing efficiency. This approach also facilitates feedback collection from users, which can be used to make continuous improvements. Thus, the MVP framework is a key enabler of digital transformation.

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This template includes slides on MVP Canvas, MVP Score, Concept testing reports, validation metrics, weighted-shortest job-first feature prioritization, product adoption curve, jobs-to-be-done, MVP tree, A/B test results, product mockups, and many more. Plus, read to the end to learn how Uber developed a killer MVP that launched them to 93 million customers.

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The MVP (Minimum Viable Product) strategy aligns with the continuous iteration and feedback process by allowing businesses to develop a product with just enough features to satisfy early customers. These customers provide valuable feedback that can be used to improve and refine the product in subsequent iterations. This process of continuous improvement helps to minimize the cost of failure and maximize the chances of creating a product that meets the needs of the market.

The MVP (Minimum Viable Product) approach helps in reducing the cost of failure by allowing businesses to test a basic version of their product in the market. This allows them to gather valuable feedback from users and understand what works and what doesn't before investing heavily in full-scale production. This way, if the product fails, the financial loss is minimized as the business has not spent a lot of resources in developing features that the market does not want. It also allows for quick iterations based on user feedback, further reducing the risk of failure.

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MVP canvas

An MVP Canvas introduces the core components of an MVP from start to finish for PMs or designers. This slide can be shared across the entire product team as a blueprint for whatever product or features you aim to build. First, define the product's target customers and what they want. Next, define how you will build and test your MVP, then how learnings will influence the next step (which is the next iteration). Execs can then assess what the test results and feedback tell them. Should they continue with the full version along the original path, make slight adjustments and pivot in a new direction, or if the feedback is really bad, implement a full stop to the development and pursue something else. (Slide 3)

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The concept of Minimum Viable Product (MVP) can significantly enhance a company's product development strategy by allowing it to test a product idea with minimal resources. It helps in identifying the most important features that users actually want, thus reducing the risk of failure. By developing an MVP, companies can gather usability feedback early in the development process, which can guide future iterations of the product. This approach allows for continuous learning and improvement, and can help companies decide whether to continue with the original product plan, make adjustments, or pivot in a new direction based on user feedback.

After assessing the test results and feedback of an MVP, there are three possible outcomes. First, if the feedback is positive and the product meets the needs of the target customers, the team can continue with the full version along the original path. Second, if the feedback suggests that some adjustments are needed, the team can make slight adjustments and pivot in a new direction. Lastly, if the feedback is really bad, the team can implement a full stop to the development and pursue something else.

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MVP scope

An MVP is the skeleton of a product. For a product that might have 20 different features, this slide lets you triage which features go into the MVP. Each column from left to right dictates a user's flow. In the template example, the flow goes: customize, manage order, pay and receive order. For each part of the user journey, there are different features. List the features in order of highest priority to lowest priority. A dark blue color means this feature is needed in the walking skeleton, which is like a wireframe. The lighter color features are needed for the full MVP and can be incorporated later. The gray features are unnecessary at this stage. This prioritization helps maximize success with reduced human and financial resources spent on any feature that isn't required to validate the product as worthy of pursuit. (Slide 6)

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The MVP (Minimum Viable Product) approach aligns with the concept of a lean startup by focusing on creating a product with the most essential features that users actually want. This approach allows startups to gather usability feedback and validate the product's worthiness before investing heavily in full-scale development. It helps in reducing the cost of failure by minimizing the resources spent on unnecessary features. This aligns with the lean startup methodology, which emphasizes learning from customer feedback, iterative product design, and validated learning.

Implementing an MVP (Minimum Viable Product) can present several challenges. Firstly, defining what is 'minimum' can be difficult as it requires a deep understanding of the customer's needs and expectations. Secondly, there can be a risk of oversimplification, where the MVP lacks the necessary features to satisfy the customer. Thirdly, there can be resistance from stakeholders who may not fully understand the concept of an MVP and expect a fully finished product.

To address these challenges, it's important to have a clear understanding of the customer's needs and to prioritize features accordingly. Regular feedback and communication with stakeholders can help manage expectations and ensure everyone understands the purpose and benefits of an MVP. Lastly, it's crucial to have a well-defined plan for post-MVP development to ensure that the product continues to evolve and improve based on user feedback.

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Concept testing report

After execs develop and present their MVP to a group of users, it's time to collect and summarize user reactions and feedback. For a quantitative representation, the top graph of this slide represents the users' initial reactions across multiple concepts. Below that, reactions on likelihood to purchase are graded on a scale from definitely to definitely not. These editable graphs can assess the most important questions PMs need to discover for their specific product. On the right, key findings are listed out for PMs to share their conclusions in a qualitative written list summary. (Slide 11)

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Companies can implement the MVP (Minimum Viable Product) framework in their product development process by first identifying the core features that their product needs to solve its intended purpose. These features should be developed and tested in the initial version of the product. The MVP is then presented to a select group of users for feedback. This feedback is used to make necessary adjustments and improvements to the product. The process is iterative, with each cycle involving feedback and improvements, until the product is ready for a full-scale launch.

The MVP (Minimum Viable Product) framework aligns with lean startup methodologies in several ways. Firstly, both emphasize the importance of learning and adapting quickly in a business environment. The MVP framework allows businesses to test, measure, and learn from their product's performance in the market, while lean startup methodologies encourage continuous iteration and improvement based on customer feedback. Secondly, both frameworks advocate for efficient use of resources. By focusing on developing only the most essential features of a product, businesses can minimize waste and maximize value for their customers. Lastly, both methodologies promote a customer-centric approach, emphasizing the need to understand and meet customer needs effectively.

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Validation metrics

To gauge an MVP's success after launch, PMs can analyze a pool of data. This slide can be used as a status update or periodic check-in for weekly or quarterly reports with the rest of the product team. It covers key financial validation metrics like monthly recurring revenue, annual recurring revenue, average revenue per user, and the lifetime value per user.

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While I don't have a specific case study at hand, I can tell you that the MVP approach has been successfully used in various industries. For instance, in the tech industry, Dropbox started as an MVP. They initially launched a simple video explaining their concept and gathered user interest before building the full product. This allowed them to validate the market demand and adjust their product based on user feedback, saving resources and reducing the risk of failure.

The MVP (Minimum Viable Product) approach aligns with the strategy of creating the best product with the least cost of failure by focusing on developing and releasing a product with just enough features to satisfy early customers. This allows companies to validate their product concept with minimal resources, gather usability feedback, and make necessary adjustments before investing heavily in full-scale development. This approach reduces the risk of failure as it allows for testing and validating ideas in the market before committing significant resources.

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At the bottom, execs can qualify user-based validation metrics across the number of accounts that have newly joined, canceled, upgraded or downgraded services. These metrics are more common for a subscription-based service, so execs with products that follow a different business model can edit these to reflect their most important metrics. (Slide 13)

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The concept of Minimum Viable Product (MVP) can be applied to a subscription-based service by focusing on the most essential features that would attract and retain subscribers. This involves identifying the core value proposition of the service, and then building and delivering a version of the service that provides that value with the least amount of resources. User feedback can then be gathered and used to refine and improve the service, adding more features based on user needs and preferences. This approach minimizes the risk of failure and waste of resources.

User-based validation metrics can significantly aid in the development of a Minimum Viable Product (MVP) by providing valuable insights into user behavior and preferences. These metrics can track the number of accounts that have newly joined, canceled, upgraded, or downgraded services. This data can help identify the most important features that users actually want, thereby allowing resources to be dedicated appropriately. Furthermore, these metrics can provide usability feedback, which can be used to continuously improve the product based on actual user experiences and needs.

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Case study: Uber

When the founders of Uber started the project, they wanted to build a way for anyone to buy a black car service straight from their phone called Ubercab. They created a simple prototype with three features: First, the ability to request a car to your location via a text with your address; second, a licensed professional driver in a black car that shows up at the curb, and three, an automatic charge to the credit card on file.

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Yes, a great case study demonstrating the effectiveness of the MVP strategy is Uber. When the founders of Uber started the project, they wanted to build a way for anyone to buy a black car service straight from their phone called Ubercab. They created a simple prototype with three features: First, the ability to request a car to your location via a text with your address; second, a licensed professional driver in a black car that shows up at the curb, and three, an automatic charge to the credit card on file. This MVP allowed them to test the market and gather usability feedback before investing in more complex features.

Implementing an MVP strategy comes with several challenges. First, there's the challenge of defining what 'minimum' means. It's crucial to include enough features to solve the user's problem but not so many that it becomes too costly or time-consuming. Second, there's the risk of receiving negative feedback from early users due to the product's simplicity. This can be mitigated by clearly communicating the purpose of the MVP and that it's a work in progress. Third, there's the challenge of interpreting feedback and deciding which features to add or modify. This requires a deep understanding of the user's needs and the problem being solved. Lastly, there's the challenge of maintaining a lean approach as the product evolves. It's important to continually validate assumptions and make data-driven decisions.

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Once it was ready, they tested it in New York and San Francisco. They didn't even put the app online but made prospective users have to email them to get access. Over time, they used the feedback in these cities to add new features to provide estimated ride fees, split fares, and or track the ride in real-time. This way, they were able to test one core feature to validate the service, then iterate based on what users wanted — not what they thought users wanted. And it helped them grow the business to over 93 million active customers as of 2021.

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Yes, there are numerous case studies that demonstrate the effectiveness of the MVP approach in real-world scenarios. One of the most notable examples is Uber. Initially, Uber launched a basic app that simply connected drivers with riders in San Francisco. They didn't put the app online but made prospective users have to email them to get access. Over time, they used the feedback in these cities to add new features like estimated ride fees, split fares, and real-time ride tracking. This iterative approach allowed them to validate their service and grow their business based on actual user feedback, eventually reaching over 93 million active customers as of 2021.

The main components of the MVP (Minimum Viable Product) approach in product development are: 1) Identifying the core problem that the product will solve. 2) Defining the key features that will address this problem. 3) Developing the product with these key features. 4) Testing the product in the target market. 5) Using feedback from the market to refine the product and add new features. This approach allows businesses to validate their product concept and improve it based on actual user feedback, reducing the risk of failure.

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Conclusion

If your product design team takes too long before a product launch or wastes time and money on features your customers don't want, you need this presentation. To download the complete Minimum Viable Product (MVP) presentation template, become a Plus member. You'll gain more slides on Weighted-shortest job-first feature prioritization, Product adoption curve, Jobs-to-be-done, MVP tree, A/B test results, product mockups, and many more to save time and hours of work.

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The MVP (Minimum Viable Product) approach can save time and resources in product development by focusing on creating a product with just enough features to satisfy early customers and provide feedback for future product development. This approach helps in avoiding the development of features that customers don't want, thus saving time and resources. It also allows for quick market testing and immediate user feedback, which can guide the development process more effectively.

Product mockups in the MVP (Minimum Viable Product) strategy have several benefits. Firstly, they provide a visual representation of the product, which can help stakeholders understand the product's functionality and design before it's fully developed. This can facilitate feedback and adjustments early in the development process, saving time and resources. Secondly, mockups can be used in user testing to gather valuable user feedback and insights. This can help ensure that the final product meets user needs and expectations. Lastly, product mockups can help in marketing and sales efforts by providing a tangible representation of the product to potential customers or investors.

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