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As consumer communities become more diverse and demand exceptional personalization, businesses turn to geographic maps for their national and international initiatives. Our Ultimate Map Collection offers the maps of hundreds of countries, organized by continents so you can highlight what's important to your market, visualize your future expansion and take national and international markets by storm. Also, learn how Airbnb and Nike win their global audiences.

Slide highlights

Successful localization efforts require deep knowledge and understanding of regions and costumes. With this slide you can communicate what you learned about the area you venture is going after to your team and stakeholders.

The U.S. map is useful for "glocalization" (conducting business according to both local and global considerations) efforts. Use this map if you are launching a marketing campaign in multiple states or opening new locations across the country.

This comparison map will help you and your team to recognize the specifics of certain regions and compare all advantages, disadvantages and risks associated with conducting business in those regions.

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Entering the international arena can protect you against the risk of decline in local markets and significantly improve your overall growth potential. "Global growth can be both daunting and rewarding," according to the experts from Growing Your Business who put together the article, titled "How to Take Your Company Global" for "Entrepreneur." The experts say that before you even think about taking your business international, you should ask yourself and your team the following questions:

  • Will the product sell well in the targeted culture?
  • Is your target market familiar with your product or service?
  • Do you feel comfortable in that country?
  • What is the infrastructure like?
  • Can you get Western-style accommodations and support?
  • How good are the roads?
  • Are your supplies guaranteed?
  • What about the reliability of hot water?

When you have all the answers, move on to developing your international strategy.


Per the Growing Your Business team, "Like most long journeys, going global can be boiled down to a series of [the following] steps:"

  1. Start your campaign to grow by international expansion – this means preparing an international business plan to evaluate your needs and set your goals. It's essential to assess your readiness and commitment to grow internationally before you get started, the experts say.
  2. Conduct foreign market research – first, identify international markets. The Department of Commerce and the World Trade Organization (WTO) are excellent sources of information on foreign markets.
  3. Evaluate and select distribution methods – there are plenty of ways to distribute your product, including opening company-owned foreign subsidiaries, hiring agents, representatives and distributors and establishing joint ventures.
  4. Learn how to set prices – tap government and private sources of financing and determine the ways to make sure you are getting paid. The good news, the experts say is that "government interest in boosting exporting and centuries of financial innovation have made getting funding and getting paid easier than ever."
  5. Move your goods – when moving your product to the international market, make sure that you package and label them in accordance with regulations. The globalization of transportation systems certainly helps, but regulations are still different in every country.

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Case studies

To get inspired to conquer the world of international business, see how Nike and Airbnb win global customers, according to HubSpot.


Nike succeeded in expanding its international presence with the help of global sponsorships, such as its former relationship with the Manchester United Football Club. Despite the fact that sponsorships costs can be unpredictable, championships and tournaments positively influence the demand costs. Another valuable technique that the company uses to appeal to international audiences is its NikeID. NikeID is a co-creation platform that puts the power of design into the hands of the consumer. This strategy allows Nike to effectively tailor their products in accordance with various cultural specifics.


Since Airbnb was founded in 2008, the platform for accommodations listings has grown tremendously to over 1,500,000 listings in more than 34,000 cities worldwide. Airbnb's strongest strategy is social media. One of the company's most prominent campaigns launched in January 2015. Airbnb's "global, social experiment" involved the Airbnb community to perform random acts of hospitality for strangers and share their stories using the hashtag #OneLessStranger. The result? 3,000,000 plus people around the world participated in the campaign, created content and were actively talking about this social media initiative.

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