The book 'Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life' does not provide specific examples of companies that have successfully implemented the practices outlined. However, the strategies suggested by Dr. Mark Goulston, such as leaning into the irrational behavior and showing compassion, are universally applicable and have been used by many professionals in various industries to deal with difficult individuals in the workplace.

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Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life

Do you often deal with bullies, manipulators, know-it-alls and other types of “crazy” in your professional life? If you reason with irrational people,...

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We all know at least one irrational person and many would give anything to avoid certain colleagues because they drive us up the wall. Regardless of how hard we try to reason with them, we fail and feel helpless. Goulston, however, gives us hope as he shares valuable advice for situations when the most unresponsive group–the flat-out irrational folk–needs to be addressed. The key takeaway from this book is that in order to handle irrational people, one must "lean into their crazy" and feel compassion.

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A small business can use the key topics or framework covered in "Talking to Crazy" to grow by applying the strategies to deal with irrational and difficult people. This can be particularly useful in managing relationships with clients, suppliers, or even employees who may exhibit irrational behavior. By "leaning into their crazy" and showing compassion, businesses can maintain positive relationships, prevent conflicts, and ensure smooth operations. This can lead to improved customer satisfaction, employee morale, and overall business growth.

The lessons from "Talking to Crazy" can be applied in today's business environment by understanding and empathizing with irrational people instead of trying to reason with them. This approach can help in dealing with difficult colleagues or clients. The key is to "lean into their crazy" and show compassion, which can help in diffusing tense situations and fostering better relationships.

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