Zero to One, written by Peter Thiel and Blake Masters, is a book that emphasizes the importance of innovative thinking in business. The authors argue that the most valuable businesses are those that create something new and unique, going from "zero to one" rather than copying what's already been done, or going from "one to n".
The book also presents seven questions that every business must answer to determine if they are truly unique:
1. Can you create breakthrough technology instead of incremental improvements?
2. Is now the right time to start your particular business?
3. Are you starting with a big share of a small market?
4. Do you have the right team?
5. Do you have a way to not just create but deliver your product?
6. Will your market position be defensible 10 and 20 years into the future?
7. Have you identified a unique opportunity that others don’t see?
These principles guide entrepreneurs to think differently and to strive for creating monopolies in untapped markets.
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that create something truly unique – that go from "zero to one" rather than from "one to n." And, learn the seven questions you should be asking yourself to find out if what you're working on passes that test.
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