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The 'feel good factor' in the context of the book 'Contagious: Why Things Catch On' refers to the positive emotional response consumers experience when using a product or service. This factor is crucial in making a product or service popular. When consumers find a product easy to use, effective, and it makes them feel good, they are more likely to switch to it from what they were using before. An example given in the book is the transition from bulky old-fashioned computer monitors and television sets to newer, lighter flat screens. The ease and convenience of the new technology gave consumers a 'feel good factor', making the product highly popular.
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Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in...
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They are actually better. People tend to steer towards products, services, and movements that are easy to use, have great results and give them a good feeling. If a widget comes along that offers something better than what consumers were using in the past; people will be quick to switch and feel good about their decision. Consider the case of the old fashioned computer monitors and television sets. Remember how bulky and cumbersome they were? Once the newer flat screens were introduced, consumers realized just how easier (and lighter) they were, and they practically sold themselves.
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