The 'value stick' concept in the book 'Better, Simpler Strategy' is a framework that illustrates the distribution of value among customers, employees, and the firm. It's a visual representation of the value created by a product or service. The top of the stick represents the customer's willingness to pay (WTP), and the bottom represents the firm's willingness to sell (WTS). The difference between WTP and WTS is the value for the customer. The difference between compensation and WTS is employee satisfaction. Finally, the difference between prices and cost is the value captured by the firm. By drawing value sticks for specific products and customer and employee groups, companies can better understand and manage the distribution of value.
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Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...
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The difference between WTP and WTS is ""Value"" for the customer. The difference between compensation and WTS is ""employee satisfaction."" Finally, the difference between prices and cost is the value captured by the firm. Draw value sticks for specific products and specific customer and employee groups.
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