Can you elaborate on the relentless prioritization concept explained in the book Made to Stick?

Potential obstacles companies might face when applying the 'Commander's Intent' concept could include resistance to change, lack of clear communication, and difficulty in prioritizing tasks. Overcoming these obstacles requires strong leadership, clear and consistent communication of the intent, and a culture that supports and rewards adherence to the intent. Training and education can also help in understanding and implementing the concept effectively.

A manufacturing company can apply the innovative approaches discussed in 'Made to Stick' by creating 'sticky' ideas. These are ideas that are understood, remembered, and have a lasting impact. For instance, the company can prioritize a single, clear intent, much like Southwest's 'low-fare airline' strategy. This clear intent can guide all decisions and actions within the company, ensuring everyone is aligned and working towards the same goal. The company can also make their ideas 'sticky' by making them simple, unexpected, concrete, credible, emotional, and by telling stories (the SUCCESs model).