While it's not possible to predict future trends with absolute certainty, analyzing successful examples of social media posts can provide valuable insights. By studying the commonalities across top-performing posts, such as the type of content, posting time, and engagement tactics used, marketers can identify patterns and trends. These insights can then be used to inform future social media strategies and potentially drive audience growth. However, it's important to remember that social media trends can change rapidly, and what works today may not necessarily work tomorrow.
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Marketers and strategists rely on a variety of engagement metrics like these to figure out which posts are the top performers. Here we can show the top posts against metrics like interaction or "email open rates". This way you can see what posts or tools get the most engagement, what features work, and draw patterns and insights from the commonalities across these successful examples. With that, it could be a good bet to replicate what works for even more audience growth. (Slide 27)
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