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The Startup Way, by Eric Ries, doesn't provide specific case studies but rather introduces a set of tools and techniques for organizations to foster innovation and make their work more efficient. The book suggests that the implementation of these tools can lead to significant changes within the organization, such as creating more leadership opportunities, retaining innovative people, reducing waste of time and energy, and treating failed projects as groundwork for future successes. The broader implications of these changes can be increased productivity, improved employee satisfaction, and ultimately, a more successful and sustainable business.
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The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...
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As these tools become used throughout the organization, a number of changes will occur. The existence of small startup teams creates more opportunities for leadership, and innovative people will be more likely to stay within the company. There is less waste of time and energy as management figures out in advance the best things to build, without spending significant resources on dead-end projects which can be killed off more quickly. Once failing with honor is seen as a skill, such 'failed' projects can be treated as the groundwork for future successes.
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