Can you provide examples of companies that have successfully implemented the empathy and service-based marketing approach?

The key takeaways from "This is Marketing" that are actionable for entrepreneurs or managers are:

1. Marketing is no longer about advertising to the customer, but rather providing a service for them.

2. Effective marketing now relies on empathy and understanding your customers' worldview and desires.

3. Building tension and creating ideas that spread are crucial aspects of modern marketing.

4. The focus should be on how marketing can be used to spread your ideas and make the impact you seek.

The empathy and service-based approach to marketing challenges existing practices by shifting the focus from selling products to understanding and serving the customer's needs. Traditional marketing often involves aggressive advertising and persuasion tactics, whereas empathy and service-based marketing requires understanding the customer's worldview and desires, building tensions, and creating ideas that spread. This approach is less about shouting, hustling, or coercion, and more about creating value for the customer, which can be a significant shift for many businesses.