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Yes, there are several companies that have successfully implemented the strategy of creating a buzz by offering superior quality products. One such example is Apple Inc. Their products, such as the iPhone and MacBook, are known for their high quality and innovative features, which has created a significant buzz and helped them to gain a large customer base. Another example is Tesla Inc. Their electric cars are known for their superior quality and innovative technology, which has created a buzz and made them a leader in the electric car industry. Lastly, Starbucks is another example. Their high-quality coffee and unique customer experience have created a buzz and made them a global leader in the coffee industry.
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Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in...
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The answer was simple: instead of offering the standard steak chopped on a griddle with cheese and onions smothered on top of it, create the buzz by offering a much better brand of thinly sliced Kobe beef and upgrade the "fixings" that would convince people they were getting something worthy of that hundred dollar price tag. So, instead of the standard hoagie roll, customers received a house made brioche role slightly brushed with a special homemade mustard. Instead of the standard friend onions, customers received caramelized onions. Add some triple-cream Taleggio cheese, thinly shaved heirloom tomatoes and top it off with shaved hand-harvested black truffles, and you have a winning combination that will get customers to sit and take notice. While that alone was worthy of being called "different and newsworthy," Wein also included a butter-poached Maine lobster tail and some chilled Veuve Clicquot champagne.
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