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Value maps, as explained in the book 'Better, Simpler Strategy', are tools used by businesses to compare their value incentives against their competitors. They are built using the value stick framework, which aims to increase a customer's willingness to pay and decrease an employee's willingness to sell. Companies like Amazon, Apple, Ford, and Nike use value maps to prioritize the right value drivers to grow their business. These maps help them understand where they stand in the market and how they can improve.
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Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...
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You'll learn the value stick framework to raise a customer's willingness to pay and lower an employee's willingness to sell, how customers and employees contribute to value incentives, how to build value maps to compare against your competitors, and how companies like Amazon, Apple, Ford and Nike prioritize the right value drivers to grow their business.
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