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A/B testing can be used to determine the optimal pricing for a product or service by creating two different versions of the pricing model and observing which one performs better. For instance, you could set up two separate registration pages for a service, one priced at $49 and the other at $79, and direct half of your visitors to each. By monitoring the conversion rate, or how many people actually sign up at each price point, you can determine which price is more effective.
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You probably don't know yet which approach will be the most effective for your side hustle—so, try out different things and keep a record of the results. The simplest test is an A/B test, where you try two different versions of your product and see which one people tend to select. For example, if you're offering a class in bird-watching, set up two separate registration pages, one with the class priced at $49 and the other at $79, and send half of your visitors to one or the other. Now you can see how much difference price makes to the conversion rate, that is, how many people actually click to sign up.
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