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A business can maintain its 'Purple Cow' status over time by continuously innovating and creating remarkable products or services that stand out. It should focus on creating 'idea viruses' that are so unique and compelling that they are shared and talked about extensively. The business should also target 'sneezers' or early adopters who are likely to spread the word about their remarkable offerings. Regularly updating and improving their offerings can also help a business maintain its 'Purple Cow' status.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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