A business can measure the success of its efforts to differentiate in underserved areas by tracking key performance indicators (KPIs) such as market share, customer acquisition and retention rates, and profitability in those areas. Additionally, customer feedback and reviews can provide valuable insights into how well the business is meeting the needs of customers in these areas.
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It's important to understand which of these factors has the industry been competing on for a long time. Because those are the efforts you'd want to "eliminate" or "reduce". On the other hand, differentiate yourself in underserved areas. Allocate more resources to "raise" or "create" more values in these factors.
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