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Want ways to think through and solve any business problems? Our Business Strategies and Frameworks (Part 4), the latest of a four-part collection, provides the best tools to find the perfect solutions. It includes slides for McKinsey Directional Policy Matrix, Cost Patterns, Competitive Benchmarking, Market Entry Assessment, Stakeholder Analysis, plus many more.

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RACI stands for Responsible, Accountable, Consulted, and Informed. It's a matrix used to clarify roles and responsibilities in business processes and projects to prevent confusion. Responsible refers to the person who does the work to complete the task. Accountable is the person who is ultimately answerable for the correct and thorough completion of the task. Consulted are the people who provide input into the decision-making process and are actively involved in the task. Informed are those who need to be kept 'in the loop' about progress or decisions, but they do not need to be formally consulted, nor do they contribute directly to the task or decision. This tool is not mentioned in the content provided, but it's a valuable tool for business problem-solving and decision-making.

The McKinsey Directional Policy Matrix is a tool that helps businesses strategize their product portfolio. For a business dealing in polyhouses producing seedlings for farmers, this matrix can help identify which products are stars (high market share and high market growth), cash cows (high market share, low market growth), question marks (low market share, high market growth), or dogs (low market share, low market growth).

Cost Patterns can be used to analyze the cost structure of the business. It can help identify fixed costs (like the cost of polyhouses), variable costs (like seeds, water, labor), and semi-variable costs. This analysis can help in identifying cost-saving opportunities and pricing strategies.

Creating these slides would involve gathering data about the business's products, market share, market growth, and costs. This data can then be visualized using the McKinsey Directional Policy Matrix and Cost Patterns.

Remember, these tools are just a starting point. They need to be complemented with a deep understanding of the business, the market, and the competitive landscape.

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GE/McKinsey Directional Policy Matrix

When it comes to investments, businesses are faced with the challenge of limited resources but also many possibilities. For diversified businesses, deciding which products to invest in is even more difficult. This issue was addressed by the GE/McKinsey matrix. At that time, General Electric had many unrelated products and didn't have the desired returns from its investments. They consulted McKinsey, and the resulting directional policy matrix was created. It evaluates opportunities based on industry attractiveness and competitive capability.

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The GE McKinsey Matrix is a nine-cell matrix used by companies for product portfolio analysis. It helps businesses decide where to invest. For Google, we can consider three of its products: Google Search, Google Glass, and Google Plus.

1. High Industry Attractiveness, High Competitive Strength: Google Search. It's in a highly attractive industry with a lot of users and advertisers. Google's competitive strength here is very high, as it's the leading search engine worldwide.

2. High Industry Attractiveness, Low Competitive Strength: Google Glass. The wearable tech industry is attractive with high growth potential. However, Google Glass didn't perform well due to issues like high price and privacy concerns.

3. Low Industry Attractiveness, High Competitive Strength: Google Plus. The social networking industry is highly competitive with dominant players like Facebook. Despite Google's strength, Google Plus didn't attract many users and was eventually shut down.

4. Low Industry Attractiveness, Low Competitive Strength: This could be a hypothetical product in a saturated market where Google doesn't have a unique offering.

Remember, the matrix is used for strategic decision-making, guiding where to invest, develop, or divest.

The GE McKinsey Matrix is a strategic business tool that helps companies decide where to invest among multiple business units or product lines. It evaluates opportunities based on two dimensions: industry attractiveness and business unit strength.

For Google products, the matrix could be applied as follows:

1. Industry Attractiveness: This could include factors such as market size, growth rate, profitability, and competitive intensity. For example, the search engine market, where Google Search operates, is highly attractive due to its large size and high growth rate.

2. Business Unit Strength: This could include factors such as market share, brand strength, technological capability, and quality of personnel. For example, Google Maps has a high market share and strong brand, making it a strong business unit.

By plotting Google's products on the GE McKinsey Matrix, Google can identify which products to invest in (high industry attractiveness and high business unit strength), which to maintain (high in one dimension but low in the other), and which to divest (low in both dimensions).

Remember, the matrix is a strategic tool and should be used in conjunction with other tools and analysis to make informed business decisions.

General Electric (GE) is a prime example of a company that has successfully used the GE/McKinsey matrix for their investment decisions. The matrix was actually developed by McKinsey for GE in the 1970s. At that time, GE had many unrelated products and was not achieving the desired returns from its investments. They consulted McKinsey, and the resulting directional policy matrix was created. This matrix evaluates opportunities based on industry attractiveness and competitive capability, helping GE to make more informed and strategic investment decisions.

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The larger the circle on this bubble chart, the better suited the opportunity is, given an organization's existing capabilities. With this, you can see which opportunities should take priority and which may need to be divested. (Slide 6)

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To figure out where to plot each opportunity on the bubble chart, use this table to make an assessment. Make a list of factors weighted by importance. Then, rate each factor from 1-5 or 1-10. Finally, calculate the total score. (Slide 5)

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While specific company examples are not provided in the content, bubble chart strategy is widely used in various industries for opportunity assessment. For instance, a multinational corporation might use it to evaluate potential markets. The size of the bubble could represent the potential profit or market size, while the position could indicate the company's current capabilities or market share in that region. This allows the company to prioritize opportunities and make strategic decisions. However, without specific context, it's hard to provide a real-world example.

There are several alternative methods to the bubble chart strategy for assessing business opportunities. One such method is the SWOT analysis, which evaluates the strengths, weaknesses, opportunities, and threats of a business. Another method is the PESTEL analysis, which considers political, economic, social, technological, environmental, and legal factors. The Porter's Five Forces model is also a popular tool for assessing the competitive environment of a business. Additionally, the Ansoff Matrix can be used to determine growth strategies by analyzing existing and potential products in current and future markets.

Global companies like Apple and Google can utilize the bubble chart strategy to prioritize their opportunities by plotting each opportunity on the chart based on an assessment. This assessment can be made by creating a list of factors, each weighted by importance, and then rating each factor on a scale (for example, 1-5 or 1-10). The total score is then calculated. The larger the circle representing the opportunity on the bubble chart, the better suited the opportunity is, given the company's existing capabilities. This allows companies to visually see which opportunities should take priority and which may need to be divested.

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Cost patterns

The ability to lower costs can be the biggest competitive advantage for certain companies. Through cost pattern analysis, management can better budget to reduce costs and maximize profit. It also allows them to set realistic production and sales goals. There are two main types of costs: variable and  fixed.

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While the content does not provide a specific example, a well-known case of a company using cost pattern analysis to reduce costs and increase profit is Walmart. Walmart's cost pattern analysis involves a deep understanding of their fixed and variable costs. They use this information to negotiate better deals with suppliers, optimize their logistics and inventory management, and pass savings onto customers while still maintaining profitability. This strategy has helped Walmart become one of the largest and most profitable retailers in the world.

Alternative strategies to cost pattern analysis for setting realistic production and sales goals could include market analysis, competitor analysis, and demand forecasting. Market analysis involves studying the dynamics of the market in which the company operates, including customer needs and preferences, to set goals that align with market trends. Competitor analysis involves studying the strategies and performance of competitors to identify opportunities and threats, and set goals accordingly. Demand forecasting involves predicting future demand for the company's products or services, which can help in setting production and sales goals.

Global companies like Apple and Tesla can use cost pattern analysis to maximize their profits by better understanding their cost structure and identifying areas where costs can be reduced. This involves analyzing both variable and fixed costs. Variable costs change with the level of production, such as raw materials and labor costs. By analyzing these costs, companies can identify inefficiencies and make adjustments to improve profitability. Fixed costs, on the other hand, do not change with the level of production, such as rent and salaries. Analyzing these costs can help companies determine if they are over-spending in certain areas and where they can potentially save money. Furthermore, cost pattern analysis can help these companies set realistic production and sales goals.

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  • Variable costs typically change in proportion to changes in volume of activity. For example, if more bikes are produced and sold, the total variable cost will be higher.
  • Fixed costs, on the other hand, do not change with the volume of activity. This includes costs like salaried employees, building rent, or insurance.
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Yes, a real-world example of how changes in volume of activity can significantly impact a company's total variable cost is the airline industry. When an airline increases its number of flights, it incurs more fuel costs, which are variable costs. Similarly, if the airline decreases its number of flights, it will incur less fuel costs. Another example is the manufacturing industry. If a company produces more units of a product, it will need more raw materials, which are a variable cost. Conversely, if it produces fewer units, it will need less raw materials.

Businesses can manage their fixed costs through various strategies. They can negotiate for lower rates or discounts with their suppliers or landlords. They can also consider subleasing unused space or assets to generate additional income. Another strategy is to review insurance policies to ensure they are not over-insured. Businesses can also consider outsourcing certain functions if it is more cost-effective. Lastly, they can implement energy-saving measures to reduce utility bills.

Companies like Apple and Google manage their variable and fixed costs in relation to their volume of activity through various strategies. They optimize their variable costs, which change with the volume of activity, by improving operational efficiency and negotiating better terms with suppliers. For fixed costs, which do not change with the volume of activity, they aim to spread these costs over a larger volume of output to reduce the average cost per unit. They also invest in technology and automation to reduce both variable and fixed costs. However, the specific strategies may vary based on the company's unique circumstances and business model.

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These graphs show some common patterns that take these costs into account. You can expect the cost structure for a grocery store versus a software company to be wildly different. But no matter what type of business, familiarity with the behavior of costs and how they shift is essential for pricing assessments, cutting costs and budgeting expenses. (Slide 26)

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A good example of a company using cost behavior understanding for pricing, cost-cutting, and budgeting is Amazon. Amazon's pricing strategy is dynamic and changes based on various factors such as demand, competition, and cost of goods sold. They use cost behavior analysis to understand how their costs change with the level of output or activity. This helps them in setting competitive prices and maximizing profits.

For cost-cutting, Amazon uses its understanding of cost behavior to identify areas where costs can be reduced without affecting the quality of service. For instance, they have automated many of their warehouses which has significantly reduced their labor costs.

In terms of budgeting, Amazon uses cost behavior analysis to forecast future costs based on projected levels of activity. This helps them in planning their financial resources effectively.

A software company can use several strategies to understand the behavior of costs and manage their budget. Firstly, they can use cost accounting to identify the costs associated with each project or product. This can help them understand where their money is going and identify areas for cost reduction. Secondly, they can use financial modeling to predict future costs based on past data. This can help them plan their budget more accurately. Thirdly, they can use benchmarking to compare their costs with those of similar companies in the industry. This can help them identify areas where they are spending more than necessary. Lastly, they can use software tools for budget management and cost tracking, which can provide real-time insights into their spending.

Global companies like Apple and Google can apply the concept of understanding the behavior of costs and its shift in several ways. Firstly, they can use this understanding to set competitive prices for their products and services. By understanding how costs behave, they can determine the minimum price they need to charge to cover costs and make a profit. Secondly, they can use this understanding to identify areas where they can cut costs. For example, if they notice that a particular cost tends to increase over time, they can investigate why this is happening and take steps to reduce it. Finally, understanding the behavior of costs can help these companies to budget more effectively. They can predict how costs are likely to change in the future and plan their budgets accordingly.

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Competitive benchmarking

Benchmarking your business against others in the industry can help identify how successful your company is in comparison, where it excels, and where it falls behind. By setting up a list of critical success factors, you can create a series of standards to match up to your competition and recognize the disparities.

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While the content does not provide specific examples, there are numerous companies that have successfully used competitive benchmarking to improve their business strategies. For instance, Toyota is known for its benchmarking practices to improve its production system. They studied Ford's production lines to develop their own Lean Manufacturing system. Similarly, Walmart used benchmarking to analyze its competitors' strategies and improve its supply chain efficiency. Google also uses benchmarking to compare its data centers' efficiency to industry standards. These examples illustrate how companies can use competitive benchmarking to identify areas of improvement and develop strategies to gain a competitive edge.

Some alternative strategies to competitive benchmarking include self-assessment, peer reviews, and performance metrics. Self-assessment involves evaluating your own business processes and performance without comparing to others. Peer reviews involve getting feedback from colleagues or industry peers. Performance metrics involve tracking key performance indicators (KPIs) relevant to your business, such as sales growth, customer satisfaction, and operational efficiency.

Global companies like Apple and Google can utilize competitive benchmarking to identify their strengths and weaknesses by comparing their performance, strategies, products, and services with those of their competitors. This process involves identifying key performance indicators and success factors, and then measuring these against industry standards or best practices. This can help these companies understand where they excel and where they need to improve. They can then use this information to develop strategies to enhance their strengths and address their weaknesses, thereby gaining a competitive edge in the market.

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Here, each success factor is given a weight for importance, and then scored by customers. Plot out the scores for each success factor under the companies that are the biggest competitors. The gray dots indicate the competitor scores, while the blue dots are how customers scored your company. Quickly make visual comparisons by looking at the plotted lines to see what's working and what's not. (Slide 12)

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Market Entry Assessment provides several benefits in business strategies and frameworks. It helps in understanding the dynamics of the new market, including competition, customer preferences, and regulatory environment. This understanding aids in making informed decisions about whether to enter the market, what strategy to adopt, and how to allocate resources. It also helps in identifying potential risks and devising mitigation strategies. Furthermore, it provides insights into potential partnerships or acquisitions that could facilitate market entry.

Visual comparisons of competitor scores and customer scores can enhance business decision making by providing a clear and concise overview of how a company is performing in comparison to its competitors. This can highlight areas where the company is excelling or falling behind, allowing for targeted improvements. It can also identify trends and patterns that may not be immediately apparent in numerical data. This visual representation can make it easier for decision makers to understand the data and make informed decisions.

The weight for importance in success factors is significant as it helps in prioritizing the factors that contribute to the success of a business. Each success factor is given a weight based on its importance, and then it is scored by customers. This allows businesses to understand which factors are more important from the customer's perspective and focus their efforts accordingly. It also helps in making visual comparisons to see what's working and what's not.

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Market Entry Assessment

Market entry analysis is used to evaluate if a company should enter a market or offer new products in existing markets. In this case, some areas that are commonly considered are growth prospects, skills and difficulties. In most cases, product performance improves over time. But too big of an improvement can actually lead the downfall of a firm. Now, this sounds counterintuitive, but here's why… (Slide 11)

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This paradox is called the "innovator's dilemma": A product or tech advances to the point where the average consumers don't have a need for the above-and-beyond performance. At this point, these customers aren't willing to pay a higher price for the better performance. In fact, they'd rather buy a less advanced tech for a lower price. There's a certain range of performance that customers can utilize, and past that point, both consumers and the business will start to see diminishing returns.

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Once a product reaches the point of unmet needs, it may be time to start thinking about pivoting. That way, you can be sure the company is focused on activities that address the customers' needs and promise higher profits.

Stakeholder analysis

Stakeholders include people, leaders, organizations and other parties who could be affected or have an influence on a project's outcome. They can be from within an organization or external to it. Here we map the stakeholders by power and interest. Keep satisfied and monitor those who have little interest, but the ones to monitor closest are those with high power and high interest. Communicate often with these stakeholders. Or if you want a simpler design, this matrix lists them all out with just the important details. (Slides 16-17)

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Business impact analysis (BIA)

Business impact analysis has a lot to do with risk prevention and scenario planning in the event of disruption. It can help prepare for ups and downs in the macro economic world. With this chart, map out the information needed to develop recovery strategies from a disruption, such as how much time it will take to recover and the importance of a recovery. In our uncertain economy, this tool is more important than ever. (Slide 13)

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