How can a salesperson use networking to increase their influence?

A salesperson can use networking to increase their influence by becoming an active participant in their industry. This can be achieved by attending industry events, giving speeches, posting informative videos, and educating others about the benefits and advantages of their product. By doing so, they can establish themselves as a thought leader in their field, which can increase their influence and credibility. This can also help them to build relationships with potential customers, which can ultimately lead to increased sales.

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Many salespeople have an issue with giving away free time. If a customer is shown that they are valued by the salesperson that takes the proper time to educate them on why their product is worth more than its sales price, then they will create value for the customer. The customer's perceived value and actual price is not the same. The salesperson can also become an influencer in their space to create value. Networking, giving speeches, posting informative videos, and educating others about their product's benefits and advantages will put them at the top of their field.

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Little Red Book of Selling

People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...

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