A small business can use the framework of managing weaknesses and focusing on strengths from 'Now, Discover Your Strengths' to grow by first identifying its core strengths and weaknesses. This can be done through various methods such as SWOT analysis or feedback from customers and employees. Once identified, the business should focus on leveraging its strengths in its operations and strategies. For example, if a business is good at customer service, it should make it a key selling point. On the other hand, weaknesses should be managed and mitigated. If a weakness cannot be turned into a strength, the business should find ways to minimize its impact. For instance, if a business is not good at marketing, it could consider outsourcing this function to experts.
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Many people spend a lot of time worrying about their weaknesses and shortcomings, and a lot of business books focus on that concern. This book takes t...
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A great example of how this focus on strengths can create success is the compelling case of Tiger Woods. To most, it would appear that this professional golfer has mastered the game of golf. But closer inspection reveals that he is actually playing to his strengths. Woods is a mediocre player when it comes to getting out of bunkers, but he is a master of putting and driving. By continuously focusing on the skills of putting and driving, and managing his weakness in bunkers, he has developed into one of the greatest players ever.