A small business can use the performance levers covered in Strategy Beyond the Hockey Stick to grow by implementing the following steps:

1. Adopt an outside view: Use data-driven insights to make strategic decisions rather than relying solely on internal perspectives.

2. Overcome social dynamics: Encourage open and honest discussions to ensure breakthrough ideas are not watered down into safe, non-risky options.

3. Implement the ten performance levers: These levers, as outlined in the book, can significantly increase a business's chances of outperforming competitors and achieving breakout growth. They include factors like endowment, trends, and moves.

4. Regularly review and adjust strategies: The business environment is dynamic, so strategies should be too. Regular reviews ensure that the business stays on the right track.

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Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds

McKinsey & Co. partners wrote this book. How do you effectively turn the promises of strategy meetings into reality? How can you manage social dynamic...

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Based on in-depth empirical research on thousands of companies, McKinsey Partners Chris Bradley, Martin Hirt, and Sven Smit provide a data-driven "outside view" to overcome social dynamics and create effective strategies. offers ten performance levers that dramatically increase your chances to outperform competitors and create breakout growth.

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A startup can use the performance levers covered in Strategy Beyond the Hockey Stick to achieve breakout growth by first understanding and applying the concept of the "outside view". This involves using data-driven insights to make strategic decisions, rather than relying solely on internal perspectives. The book offers ten performance levers that can significantly increase a startup's chances to outperform competitors. These levers, when applied correctly, can help manage social dynamics in the strategy room, ensuring that breakthrough ideas are not reduced to safe, non-risky options. It's about making big, bold moves that can lead to breakout growth.

The ideas in "Strategy Beyond the Hockey Stick" have significant potential for real-world implementation. The book is based on empirical research on thousands of companies and provides a data-driven "outside view" to overcome social dynamics and create effective strategies. It offers ten performance levers that can dramatically increase a company's chances to outperform competitors and create breakout growth. Therefore, these ideas, if implemented correctly, can lead to significant improvements in strategic planning and execution.

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