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A subscription-based model can improve a company's competitiveness by providing a steady stream of revenue, enhancing customer loyalty, and allowing for better forecasting and planning. It also enables companies to offer more personalized services and build stronger relationships with their customers, which can lead to increased customer retention and higher lifetime value.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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How can your company take advantage of the subscription-based model, the most dynamic growth sector of the economy? describes how companies from software-as-a-service to auto manufacturers, music providers to construction equipment manufacturers, are turning customers into subscribers by teasing out the service-level agreement that sits behind the product.
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