A subscription-based model can improve customer satisfaction by providing consistent and predictable service. It allows customers to access services or products on a regular basis, rather than making a one-time purchase. This model also fosters a closer relationship between the company and the customer, as it encourages regular interaction. Additionally, it can lead to increased customer loyalty, as customers who subscribe to a service or product are likely to continue using it if they are satisfied with the quality and consistency.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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How can your company take advantage of the subscription-based model, the most dynamic growth sector of the economy? describes how companies from software-as-a-service to auto manufacturers, music providers to construction equipment manufacturers, are turning customers into subscribers by teasing out the service-level agreement that sits behind the product.