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Global companies like Apple and Google can use AI to enhance their customer journey in several ways. Firstly, they can use AI to automate parts of the customer journey, such as using chatbots for customer queries or virtual shopping assistants. This not only improves efficiency but also provides a more personalized experience for the customers. Secondly, they can use AI to better predict customer preferences and offer new product suggestions. This can be done by analyzing customer data and using machine learning algorithms to identify patterns and trends. Lastly, AI can also be used to improve customer service by providing real-time assistance and solutions to customer problems.
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Realistically, not every business is ready to tackle full-on AI products just yet. But even with the existing customer base, parts of the customer journey can be automated — think chatbots for customer queries or virtual shopping assistant. Using this AI-Enabled Customer Journey tool, see how automated your service currently is, and plan how much more you can do in the coming years. Say you run an ecommerce business. You may already use a chatbot for customer queries. But could you use AI to better predict customer preferences and offer new product suggestions? (Slide 27)
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Want to stay ahead of the game with AI innovations? As automation takes hold of more job functions, businesses need to develop the right tools and ski...
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