KPI Charts can assist in comparing the performance of Spotify with other music streaming services by providing a visual representation of key performance indicators. These could include metrics such as market share, customer acquisition costs, and subscriber growth. By inputting raw data into the KPI Charts, you can generate premade charts that visualize these metrics, making it easier to analyze and report on Spotify's performance compared to its competitors.
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As of January 2022, Spotify controlled 31% of the subscription music streaming market, with double the share of Apple Music. This dominance comes with large customer acquisition costs. As a growth stock, Spotify is assessed by new subscriber growth. But for a subscription company with a freemium business model, each new subscriber takes an upfront cost to acquire, while the revenue brought in comes over a longer time horizon.
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