How can service companies better communicate the value of their services to customers?

Service companies can better communicate the value of their services to customers by adopting a different approach to marketing and selling. They should focus on making their services less abstract and more measurable from a customer's perspective. Using real-life examples and stories from successful corporations and artists can help in driving home key points. Also, providing effective tips and reminders can help service companies to think differently and grow their business.

This question was asked on the following book summary:

resource preview

Selling the Invisible

Service companies often struggle with marketing efforts because their “product” is not a physical thing. Services are abstract and their effectiveness...

Download and customize 500+ business templates and translate PowerPoints

Go to dashboard to download stunning resources

Download

book summary Preview

resource preview
resource preview
View all chevron_right

Text this question was asked on:

Service companies often struggle with marketing efforts because their "product" is not a physical thing. Services are abstract and their effectiveness and value are hard to measure from a customer point of view. Harry Beckwith explains that marketing and selling a service requires a completely different approach than marketing and selling a physical product. Though contains "how-to" sections, such as "Quick Fixes", it is more of a "how-to-think-about book." Using entertaining and revealing stories from major corporations and artists to provide examples and drive home key points, Beckwith delivers effective tips and reminders that help service companies begin to think differently and grow their business.

stars icon
Questions and answers
info icon

Beckwith could have covered more on the role of technology in service marketing, the importance of customer relationship management, and strategies for online marketing. He could also delve deeper into the challenges of international service marketing and how to overcome them.

Service companies can measure their effectiveness and value from a customer's perspective through various methods. They can use customer satisfaction surveys to gather feedback on their services. They can also track customer retention rates, as a high retention rate often indicates that customers find value in the service. Additionally, they can monitor online reviews and social media comments to gauge customer perception of their service's value and effectiveness.

View all questions
stars icon Ask another question

RELATED

resource image

New Sales. Simplified.

Do you find that most of your sales efforts go to waste? Understand the top reasons why people fail to generate new sales and become a true sales hunter. Read this summary to learn how to sharpen your sales weapons, the magic words to use, and the most effective structure for your sales story.

resource image

AIDA Sales Model

Expand the market presence of your product and exceed sales goals by applying the time-tested model of AIDA: Attention, Interest, Desire, and Action. Use our AIDA Sales Model presentation to track your progress and explore new ways to market.
resource image

Sales Funnel

As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into loyal customers. Populate our Sales Funnel slides to create a stunning presentation and make your venture an unstoppable marketing win.
resource image

KPI Sales Dashboard

Download You Exec’s KPI Sales Dashboard Spreadsheet to streamline your KPI reports and track your sales performance metrics all in one place. The spreadsheet includes a customizable data sheet and a dashboard that unites four key metrics.