Service companies can better communicate the value of their services to customers by adopting a different approach to marketing and selling. They should focus on making their services less abstract and more measurable from a customer's perspective. Using real-life examples and stories from successful corporations and artists can help in driving home key points. Also, providing effective tips and reminders can help service companies to think differently and grow their business.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary