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Small businesses can apply the principle of listening to one's instincts by carefully considering the potential impacts of their decisions, just as demonstrated in the Twitter deal case. It's important to evaluate not only the potential benefits but also the potential risks and challenges. If something doesn't feel right, it might be worth reconsidering or even calling off the deal. This principle can be applied in various aspects of business, from strategic decisions to daily operations. Trusting your instincts can help protect the integrity and reputation of your business.
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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Sometimes, courage can also mean turning away from an idea. In summer 2016, Disney expressed an interest in acquiring Twitter, and by October, both boards had approved a deal. The platform could work as a way to deliver content directly to consumers. Still, Iger was concerned about the management of hate speech, which included making difficult decisions about freedom of speech, fake accounts, and political messaging. Tackling such issues could be corrosive to the Disney brand. As a result, Iger decided to listen to his instincts and called off the deal.
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