Small businesses can use the tactics from "Made to Stick" to make their ideas more impactful and memorable by following the six principles outlined in the book: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs).
Simplicity: Keep your idea simple and core. Avoid unnecessary details.
Unexpectedness: Grab people's attention by surprising them. Break existing patterns to get people's attention.
Concreteness: Explain your ideas in terms of human actions, sensory information. This makes it easier for people to understand and remember.
Credibility: Make sure your idea carries its own credentials. Use details that show clear evidence or expertise.
Emotions: Make people feel something. People care more about things that affect them personally.
Stories: Tell stories. Stories inspire, are memorable and bring ideas to life.
Asked on the following book summary:
Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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