Small businesses can use the tactics from "Made to Stick" to make their ideas more impactful and memorable by following the six principles outlined in the book: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, and Stories (SUCCESs).

Simplicity: Keep your idea simple and core. Avoid unnecessary details.

Unexpectedness: Grab people's attention by surprising them. Break existing patterns to get people's attention.

Concreteness: Explain your ideas in terms of human actions, sensory information. This makes it easier for people to understand and remember.

Credibility: Make sure your idea carries its own credentials. Use details that show clear evidence or expertise.

Emotions: Make people feel something. People care more about things that affect them personally.

Stories: Tell stories. Stories inspire, are memorable and bring ideas to life.

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Made to Stick

Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...

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HP wanted to establish a venture with Disney wherein Disney would use their technology as part of the user experience in the parks. In order to impress the Disney executives and get them to sign, HP hired an independent consulting firm to help them get their message across. The firm took their pitch to the next level, and made it concrete.

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The concept of making ideas "sticky" is highly relevant to contemporary business strategies and debates. It refers to the ability of an idea to be understood, remembered, and have a lasting impact, thereby changing the audience's opinion or behavior. In business strategies, this could mean creating a unique selling proposition that sticks in the minds of consumers, or developing a corporate mission that employees can rally behind. In debates, a sticky idea could be a persuasive argument that resonates with the audience and sways their opinion. The concept is also relevant in marketing, where sticky ideas can lead to successful advertising campaigns.

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