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The concept of negative jobs" refers to situations where customers are not satisfied with the current solutions and are looking for a better alternative. These situations can be a great source of innovation in different business sectors. For instance, if customers are frustrated with long waiting times at the doctor's office, a business could innovate by offering quick medical tests at convenient locations, like the CVS Minute-Clinics. Similarly, if customers are not happy with the current options for food delivery, a business could innovate by offering a more efficient and reliable delivery service. The key is to identify these negative jobs" and come up with innovative solutions that better meet the customers' needs.
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Is innovation inherently a question of luck? While good luck is never a bad thing, it turns out that innovation is more science than magic. Learn how...
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Often, "negative jobs" can become the best innovation opportunities. Harvard business school alum Rick Krieger and some partners started QuickMedx, the forerunner of CVS Minute-Clinics, after several frustrating hours waiting for his son to get a strep-throat test at the doctor. In this case, the customer didn't want to see a doctor. The customer needed a quick fix. Minute-Clinics are now available in more than 1,000 CVS locations, so you don't have to.
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