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Understanding sales as an exercise in deploying sales weapons can help in solving the problems of targets by allowing you to effectively reach and engage with your targets. By having a variety of high-quality sales weapons at your disposal, such as email, social media, voicemail, traditional printed marketing materials, digital marketing tools, white papers, case studies, samples, and trade shows, you can tailor your approach to fit the specific needs and preferences of your targets. The ultimate weapon is the sales story because it can be altered to fit most any of the other sales tools. This allows you to present your product or service in a way that resonates with your target, ultimately helping to solve their problems.
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Working in sales becomes less intimidating when you understand that it is an exercise in deploying sales weapons to reach your targets and ultimately help solve their problems. To maximize effectiveness, you must have a variety of sales weapons at your disposal, they must be high-quality, and you must be adept at using them. The ultimate weapon is the sales story because it can be altered to fit most any of the other sales tools. Other sales weapons include email, social media, the proactive telephone call, voicemail, traditional printed marketing materials, digital marketing tools (blogs, podcasts, webinars), white papers, case studies, samples, and trade shows, just to name a few.
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Do you find that most of your sales efforts go to waste? Understand the top reasons why people fail to generate new sales and become a true sales hunt...
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