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'Zero to one' businesses can significantly influence consumer behavior by introducing new technologies that address unmet needs. These businesses create solutions that were previously non-existent, thereby shaping consumer preferences and behaviors. They deliver real value to consumers, which can lead to changes in consumer habits and expectations. Furthermore, these companies can always be challenged by new companies that in turn improve upon them, leading to continuous evolution in consumer behavior.
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Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only opportunities really worth pursuing are those that...
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's underlying thesis is that societal good and monetary value are created by ventures that go from "zero to one" rather than from "one to n." Going from "one to n" implies that you only incrementally improve upon or bring to new markets an existing technology. More valuable, however, are the businesses that can identify an unmet need in the world and create a solution through new technology to address it. These companies are worthy of every dollar they earn. And, we need not fear those so-called monopolies. They deliver real value to consumers and can always be challenged by new companies that in turn improve upon them.
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