How did Netflix utilize the rise of broadband internet to create a new blue ocean in on-demand viewing?

Netflix capitalized on the rise of broadband internet by creating a platform for on-demand viewing. They anticipated the trend of increasing internet speeds and the shift towards digital content consumption. They developed a streaming service that allowed users to watch a wide variety of content anytime, anywhere, thus creating a new market space or 'blue ocean'. This was a significant shift from the traditional model of scheduled programming or renting physical DVDs. Netflix's strategy also included investing heavily in original content, further distinguishing their service and enhancing their competitive advantage.

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Start by identifying three to five trends that are believed will have a decisive impact on the industry over a three- to five-year horizon. These should be trends that are irreversible and that have a clear trajectory. Then consider what would happen if each trend were taken to its logical conclusion; list what the implications would be for buyers, for the industry, and for the organization. Netflix is a great example of a company anticipating a new trend – the rise of broadband internet – and creating the new blue ocean of on-demand viewing.

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Blue Ocean Shift

Released in early-October 2017 — Blue Ocean Shift — is the continuation of the award-winning Blue Ocean Strategy, a bestselling strategy book based on...

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