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Robert Iger's pragmatic risk-taking played a significant role in his success as CEO of Disney. One of the key examples of this was his decision to repair the relationship with Pixar after taking over as CEO. Despite the previous tension between Disney and Pixar, Iger recognized the value of Pixar's creative output and the potential benefits of a strong partnership. This decision was a risk, given the acrimonious history, but it was a calculated one, based on a clear understanding of the potential rewards. This approach to risk-taking, which combines boldness with careful analysis and planning, was a hallmark of Iger's tenure at Disney and a key factor in his success.
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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In the mid-1990s, Disney had a co-production and distribution deal with Pixar, but the tension between then-Disney CEO Michael Eisner and Steve Jobs at Pixar led to the two companies acrimoniously parting ways in 2004. Once it was announced in early 2005 that Iger would be taking over as the next CEO of Disney, he decided that one of his first tasks was to repair the relationship with Pixar, which meant building a new relationship with Steve Jobs.
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