How did the media play a role in popularizing the hundred dollar cheese steak and the restaurant?

Small businesses can use Wein's strategy by creating a unique, high-value product or service that grabs attention and sparks curiosity. This could be something unusual, expensive, or exclusive. The key is to make it newsworthy, something that media outlets would want to cover. Once the media picks up the story, it can create a buzz and attract customers. Additionally, involving celebrities or influential people can further amplify the buzz. However, it's important to ensure that the product or service delivers value and meets customer expectations to sustain the buzz and build a positive reputation.

Wein might have faced challenges such as competition from established restaurants, attracting customers, and creating a unique selling proposition. He overcame these by creating a buzz around his restaurant through the introduction of a unique and expensive dish - the hundred dollar cheese steak. This caught the attention of media outlets and celebrities, which helped in promoting the restaurant and attracting customers.