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Amazon's user flow facilitates its high volume of daily shipments by allowing users to browse for whatever they want before they have to log in. This strategy shows its value to potential buyers upfront, which could encourage them to stay on the site and make a purchase, contributing to the high volume of daily shipments.
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Amazon is another company that's mastered the user flow. While it ships about 1.6 million packages a day, each customer goes through roughly the same purchasing flow. One way Amazon succeeds in its user flow is it lets users browse for whatever they want before they have to log in. If it had placed the login requirement before it showed its value, potential buyers might've gone elsewhere to buy their stuff.
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